Dorset Tea™ is flying the flag for the county and has partnered with Japanese retailer Seijo Ishii.
Wimborne-based Keith Spicer, the flagship company behind the supermarket favourite, will begin to sell its popular brand to tea lovers in the Far East this autumn.
The Japanese market will be able to enjoy a range from Keith Spicer’s branded tea including Dorset Tea™ Golden Blend and a variety of its fruit infusions.
Seijo Ishii has stores located throughout Tokyo and is known for its rich culture and penchant for all things British. The retailer can often be found in Tokyo’s train stations targeting the young and affluent ‘on-the-go’ Japanese commuter. As well as offering Dorset Tea™, Seijo Ishii will also be selling Keith Spicer’s Chai brand Tea India, with flavours including Masala Chai and Vanilla Chai.
The partnership coincides with the appointment of International sales manager, Paul Sutton. Paul joins Dorset Tea™, having previously developed business in various countries throughout the world for a number of blue chip, FMCG companies, including Twinings, Ovaltine, Dairy Crest, St. Ivel, Burton’s Biscuits and United Biscuits.
Commenting on the export news, Dorset Tea™’s head of marketing Lisa Worthington said: “International trade is alive and thriving in the south west, and we are thrilled to be contributing to the wider economy and increasing awareness of Dorset as a county – across the other side of the world.
“Our brand is very much focused on every day escape, the rolling green hills and refreshing country breeze and to announce that Dorset Tea™ will now deliver the natural life, colour and vitality of Dorset to the tea drinkers of Tokyo is a fantastic achievement. We think it is going to be well received.”
Dorset Tea™ Golden Blend is available from selected Sainsbury’s, Tesco, Waitrose and ASDA stores, with selected fruit and herbal infusions available in Tesco and ASDA. For more information, visit www.dorsettea.co.uk.