ODEON Dorchester has appointed Liz Lean PR (LLPR) to develop its public relations strategy.

Highly experienced in the leisure market, LLPR will support the cinema brand to increase awareness of its venue in Dorchester, which is situated within the Brewery Square development, as well as establish valuable partnerships with businesses and individuals across Dorchester and its surrounding communities.

Opened in 2012, ODEON Dorchester is a state-of-the-art three-screen cinema which takes pride of place at the heart of the Brewery Square site and includes a modern bar area.  The cinema screens have full digital 3D capability and cinema-goers can relax in luxury seating.

Patrick Steele, Brand Manager at ODEON UK, says: “We’re looking forward to working with Liz Lean PR.  We have appointed the agency to raise the profile of the ODEON brand in Dorchester and extend our reach across the local area, and with LLPR now part of our team we look forward to achieving this.”

Liz Willingham, managing director at Liz Lean PR, adds: “ODEON is a fantastic brand and we’re excited to be working with the Dorchester team on such a cutting-edge facility. This opportunity reflects our increasing presence in the west of the county with some dynamic businesses, and complements our similar reach into Hampshire and the east of the region.”