Poole-based Innovate, a leading IT solutions provider, has strengthened its team by appointing Adrian Pitt as sales and marketing manager.

Adrian Pitt sales and marketing manager at Innovate

A new role introduced to Innovate, Adrian joins with more than 20 years’ sales and marketing experience within world-class companies including Duracell and Energizer as well as FTSE 100 company Bunzl PLC.  Following this Adrian developed an interest in human resources and took a master’s degree in human resource management and went to Libya in 2004 to set up the first training and HR consultancy to provide a service to several oil and gas companies, including Shell and BP, and returned to the UK in 2011 to establish his own UK consultancy.

Reporting directly to managing director David Pape, in his new role Adrian will be responsible for defining the sales, marketing and customer relationship management strategies which support Innovate’s overall business objectives.  He will also focus on new business growth and have an active involvement in new product development, including Innovate’s own dedicated cloud computing package, Cloud9, which is to launch imminently.

Commenting on his new role, Adrian said: “This is a brilliant time to be joining David and his team. David has committed himself into investing very heavily in new technologies within his business and it’s my job to ensure we drive the maximum return for this investment. It’s all very exciting and the initial reaction to the pilot of Cloud9 from new customers has been remarkable which makes me even more excited.”

David Pape, managing director at Innovate, adds: “We are delighted to announce the appointment of Adrian Pitt.  Adrian has extensive experience in sales and marketing positions and his role will be to define our marketing approach, strengthen customer relations and develop business opportunities which will be important to the achievement of our growth aspirations. We wish to welcome him to the firm.”