Synergy Hairdressing has opened its third salon, ‘Synergy on Parr Street’, making the company one of the fastest growing independent chains in the region.
Established 16 years ago with its flagship salon in Poole High Street, Synergy introduced a second two years ago in Blandford Forum which has already almost equalled turnover to the original outlet.
With an overall business turnover of almost half a million, Synergy is in the top 10% in the South West for sales of GHD stylers and products, and the top 5% for Redken products, generating almost £60,000 of sales for Redken alone in 2010.
This most recent addition to the portfolio, in Ashley Cross, Poole, aims to support the main salon in Poole by offering convenience to new and existing customers from the east of the conurbation. It has also been created to nurture staff, allowing them to develop within the Synergy family.
Colina Currell, proprietor, is pleased with initial response to Parr Street. She says; “the buzz of Ashley Cross is very much where the ethos of Synergy sits and we have been looking for a suitable premises there for a while. Finding the Parr Street salon has provided key members of the team the chance to develop and manage their own outlet whilst giving our brand growth too.”
Believing that nurturing good staff is the lifeblood of the hairdressing industry, Colina continues; “We are fortunate to have a loyal team of talent and it is critical to our survival and evolution that we allow them to develop within the company. Lead stylists and managers, Natalie Hole and Daniel Pryke have been with us for many years, and they were both ready for the next challenge; they have taken real ownership of the new branch and it is as much their responsibility as mine to make it work. We are all very excited about the prospect Parr Street brings for us.”
The salon plans to host a series of community and pampering events with the first being major involvement in the Ashley Cross Royal Wedding street party, planned for the afternoon of the 29th April in the roads surrounding St Peter’s Church. Hosting free children’s activities and hospitality, the Synergy team are looking forward to meeting the wider community.