Not content with dressing the nation’s women, ‘King of the High Street’ George Davies has designed a new menswear collection, Broadbent & Boothroyds, exclusively for Beales Department Stores.

The perfect blend of trend and tradition makes Broadbent & Boothroyds a lifestyle brand designed for the modern gentlemen. The combination of time honoured English traditions and iconic styling create the ultimate capsule wardrobe. The Broadbent & Boothroyds collection has placed as much importance on the sourcing of exceptional fabrics, quality and fit as they do on creating an authentic look for the discerning man. The collection is unbelievably good value and features stylish shirts, luxurious jumpers, classic fit chinos and chic jackets.

George Davies says; “Designing a new menswear collection has been a dream come true and not something I have had the opportunity to do for many years. Beales has been a fantastic launchpad for the Broadbent & Boothroyds collection as we share many of the same retail aspirations. The collection has a huge focus on quality of fabric and superb cut but still coming in at a reasonable price point.”

Tony Brown, CEO of Beales, says: “Following the successful launch of George Davies’s womenswear collection for Beales, GEM, it was only a matter of time before we decided to launch the menswear collection, Broadbent & Boothroyds across the Beales family of stores. We are always looking of ways to add more value to the shopping experience for our customers and feel an exceptional addition to our menswear offering is an excellent place to start.”