Generous members of the public have donated nearly 30,000 toys to the 2013 Wave 105 Cash for Kids Mission Christmas toy appeal, successfully doubling last year’s total.
Following its launch on November 4, schools, local businesses and Wave 105 listeners donated new unwrapped toys to help make a disadvantaged child’s Christmas a special one.
All the thousands of toys were collected by various charitable groups, social services and women’s refuges who wrapped and distributed the gifts to those in need in time for Christmas.
Wave 105 presenter Rick Jackson was at the Sainsbury’s store in Newport broadcasting live to encourage shoppers to buy an extra gift while doing their Christmas shopping and donate to the worthy cause.
Wave 105 Cash for Kids charity manager, Gloria Hill, said: “We are absolutely thrilled that the total of donated toys for the 2013 toy appeal has completely smashed the figure raised from 2012. This wouldn’t have been possible without the generosity and kindness of the local businesses, celebrities, school children, college classes, local families and individuals who came out in their thousands to drop off a toy at one of our collection points across the south.
“Reaching this incredible total means that together we have managed to help even more local children and families in poverty to enjoy Christmas. We have been overwhelmed by the kindness of the people on the Island and value their support during this busy and expensive festive period.”
The appeal was sponsored by Foresters, the International Finance Services Organisation, and David Gale, the Specialist Orthodontic Referral Centre, and was in association with Sainsbury’s and Pickford’s.