Following the success of the winter collection, ‘King of the High Street’ George Davies has designed a new GEM collection exclusively for Beales Department Store. Which is set to hit Bournemouth and Poole on Saturday 18 February.

Inspired by bright florals and featuring spring foliage prints, the GEM spring / summer collection is the perfect remedy to heavy winter clothes. With a variation of products that can be mixed and matched depending on the occasion, the range can be worn to work or Saturday lunch with the girls as well as celebrations such as christenings and weddings.

Quality of fabric and design is something that George Davies is famous for, as a result of taking styles from the catwalks and making them wearable.  This collection will not disappoint, with stunning prints and luxury embellishments, each piece stands out from the crowd.

Bright hues and prints are a key trend for 2012 and the GEM collection features both. Amina Erlandsson  buyer at Beales said:

“Prints and patterns are big news this spring/summer with many top designers showcasing them including Miu Miu, Givenchy and Louis Vuitton. Feeling confident in an outfit is answer to looking fabulous this season and GEM includes a number of stunning jersey dresses and maxi dresses in gorgeous prints that will flatter any figure by skimming curves.”

George Davies comments: “Following the outstanding success of the first GEM collection, I was really happy to design a second exclusively for Beales. I have really focused on colour for this collection and hope that it will brighten up women’s wardrobes everywhere.”

Tony Brown, CEO of Beales, added: ‘George Davies is a pleasure to work with and we are thrilled that he has returned to design a spring / summer collection of GEM for Beales. His inaugural range was extremely popular and we believe that this one will prove to be a hit when it was introduced to stores in February’


Press enquiries and sample requests to:

Grace Williams

Liz Lean PR, 4a Banks Road, Sandbanks, Poole, BH13 7QB

Tel: 01202 701828

Fax: 01202 708101


February 2012