Successful Social Media
- Sheryl Sandberg, chief operating officer of Facebook has revealed that more than 5 million businesses are now advertising on the social network each month
- More than 90-per-cent of Facebook users access the site through their phones and mobile advertising accounts for 84% of ad revenue, she said
- Facebook has now launched the Facebook Small Business Council website, which aims to educate businesses through its Blueprint e-learning programme featuring links to some interesting articles such as 10 Important Facebook Marketing Tips Every Business Owner Needs To Know
In other social media news…
Facebook offers tips on filtering out fake news
- The social network now offers people the chance to flag up a story if they believe that it is entirely made up
- This has been introduced following a backlash after the last US presidential election, meaning that people can draw it to the attention of the boffins in Facebook HQ to review
- Advice for users includes checking the date of the article, questioning whether the story has been posted as a joke, and looking closely at the article’s URL
United Airlines viral video scandal
- The airline hit the global headlines earlier this week following the alleged manhandling of a ticket-holding passenger in a row over over-subscribed seats and cabin crew for a future flight needing to take them
- Unfortunately for the company, in the day and age of camera phones, plenty of passengers were able to record the incident as it unfolded and swiftly uploaded it to social media in support of the injured party, Dr David Dao
- Initially the CEO of the airline’s parent company, Oscar Munoz, defended the staff and suggested that Mr Dao was a difficult customer, but he has since said that he is ashamed of the situation and has offered a refund to every passenger on the flight
And in other news…
- HRH The Queen got to feed bananas to an elephant which was named after her this week as she officially opened the Centre for Elephant Care at Whipsnade Zoo
