For Mission Christmas 2015, Wave 105 Cash for Kids is teaming up with parcel service Doddle to make sure as many children as possible across the south will get a gift this Christmas.

With more than 64,000 under 18’s living in poverty in the region, the annual festive initiative aims to put a smile on the face of a child on Christmas morning by asking people to donate new, unwrapped Christmas gifts to those who otherwise wouldn’t receive one. Last year’s collection saw more than 68,000 gifts donated for disadvantaged children.

Cash for Kids charity manager, Gloria Hill, said: “We know Christmas is one of the busiest times of the year and there are many who would like to help our Mission Christmas initiative but struggle to find the time. With the addition of Doddle, we are making it even easier for people and businesses to donate a gift from the convenience of their own home or office, without having to head to a drop-off point.”

This year, charitable gift givers can opt to donate online using the Doddle parcel service by selecting ‘Mission Christmas Doddle Southampton’ as the delivery address for their parcels. The new gifts will be delivered to the Doddle parcel store and collected by Pickfords to be distributed.

Gloria adds: “No child should have to wake up to no presents at Christmas, and with the public’s support, we hope to reach many more disadvantaged children this year. By teaming up with Doddle, our donators can be safe in the knowledge that their gifts will reach those that need them in plenty of time for Christmas.”

Visit to find out more about the scheme.