The Dolphin shopping centre in Poole has recognised how the mobile phone world is transforming the way people communicate and has created a mobile app to keep up with demand.

The centre sees thousands of visits to its website through mobile devices and saw the app as the natural development in its communications.

The free app has interactive content and promotional offers to engage local shoppers. It connects users to all of the upcoming events taking place at the Dolphin, as well as featuring an interactive map.

John Grinnell, centre manager, says: “Retail and the way in which we shop has changed dramatically, shoppers are increasingly online via mobile devices and it is here we want to capture their attention – by driving footfall and dwell time into the stores. It is important for a centre to be able to fuse online activity with what is happening at the centre offline. Our free app is simple to use and will be an at hand guide to the centre’s activities.”

To download the app, visit the app store on an Apple or Android device and search ‘Dolphin Shopping Centre’.