The Dolphin Shopping Centre’s newest retailer, Deichmann, has opened its doors to customers.

Europe’s biggest shoe retailer, Deichmann, has taken a 438 metre squared unit in the shopping centre, creating 12 permanent jobs. The official launch took place on Saturday February 3 with a range of in-store promotions throughout the day, including free shoes for the store’s first 25 customers, limited edition bags and a ‘Spin the Wheel’ game, giving shoppers the chance to win free shoes and discounts.

John Grinnell, centre manager at the Dolphin Shopping Centre, said: “The opening weekend of Deichmann was a great success – customers enjoyed seeing the layout of the new store and making the most of the limited edition offers available on the launch.

“We’re delighted Deichmann has joined the line-up of retailers at the Dolphin. It’s a really exciting time for the shopping centre, as there are several other openings planned this year.”

Deichmann stocks a full range of men’s, ladies’ and children’s shoes, as well as exclusive lines from brands such as adidas and Nike. The Poole store benefits from a simple, customer-friendly layout, with all the stock available on the shop floor.

Andy Thompson, store manager of Deichmann Poole, said: “Following a successful opening, we’re even more excited for the future of our Poole store. We are looking forward to getting to know all the local shoppers and hopefully becoming a well-loved fixture in the Dolphin centre.”

Legal & General reached an agreement with the Borough of Poole last year to restructure the existing headlease arrangements into a single, longer lease unlocking a £26 million programme of investment. The improvement programme will focus on an internal mall refresh,  improvements to the open-air Falkland Square and Kingland Crescent – including work to the public realm and eye-catching shop facades, in addition to a redevelopment of the former Argos building to create a new nine-screen Empire cinema with four restaurants.

John Grinnell continued: “Attracting top brands to the Dolphin like Deichmann is really important to secure the centre’s position as a significant attraction on the south coast for tourists and residents alike. Combined with the improvement works, we’re determined to significantly improve the facilities to appeal to all our customers.”

For more information about the Dolphin Shopping Centre, visit