This year’s Christmas ad from John Lewis has been shared more times in its first hour than any of its predecessors were in their first 24 hours. If you haven’t seen the advert yet, click here.

#BustertheBoxer

This year’s Christmas ad from John Lewis has been shared more times in its first hour than any of its predecessors were in their first 24 hours! The reach of the campaign has been expanded in a first-of-its-kind deal brokered by John Lewis’ media agency Manning Gottlieb OMD with Sky, which puts it on the programme guide.

 

John Lewis and Buster the Boxer

John Lewis sponsors a snapchat filter to complement its new Christmas campaign allowing users to transform into Buster the Boxer dog. They have also introduced Twitter stickers when using the #BounceBounce on Twitter.

Also visitors to the John Lewis Oxford store will allow individuals to use Oculus Rift goggles to bounce alongside the animals on a virtual trampoline.

 

And in other social media news… 

 

Eventbrite lowers fees and more

Eventbrite has introduced no fees for ticket refunds and no longer charges additional fees for using the app, reserving seating or any other features that help sell more tickets.

 

Introducing the Guardian Chatbot

After 8 weeks of prototypes, alongside positive feedback Guardian has officially launched a Facebook Messenger bot to engage with their community on Facebook. Some key features:

  • Get your morning briefing when you want it
  • Check-in for the latest headlines or most popular

Student who fooled the internet with fake John Lewis ad.

At 18 years old doing his A level media studies project, he fooled many with his ad on YouTube (currently 1.2 million views). The 85-second ad “The Snowglobe” tells the tale of a lonely snowman longing for a friend while trapped inside one of the festive ornaments. The ad was so good, many have called John Lewis to hire him but many companies have offered him jobs, including W communications who have created a bespoke role which he can accept either now or after he graduates.

 

Would Trump have won the election without the use of social media?

Facebook and Twitter were central in shaping American voters’ perception, with 1 in 5 modifying their views because of a social media post. The argument is most editors have to try to do two things – present at least some alternative views and make sure that the facts in any story stand up to scrutiny. However, this isn’t the case on Facebook – you see whatever you and your friends want to believe with no fact checking. Trump made full use of this, using Twitter as his primary means of communication.

On Election Day, Twitter users sent more than 75 million election-related tweets world-wide before Trump declared victory, while Facebook said 115.3 million users liked, posted, commented and shared content related to the election about 716.3 million times.

 

Coca-Cola having a bigger emphasis on social media this year:

When using #HolidaysAreComing the iconic Coca-Cola truck will appear for Twitter users. The truck will also be visiting 44 locations in the UK. In addition the famous ‘Holidays are coming’ advert will be aired on TV, 21 years since it was first broadcast.

There is also a charitable drive to encourage consumers to ‘Donate a Meal’ to someone in need this Christmas, partnering with FareShare, a charity fighting against food waste and hunger.

AND the company will also donate 25p for every photo customers upload to its website of the FareShare logo found on products.

 

Pinteresting?

Pinterest has launched a new application programming interface (API). An API allows coders and companies to draw information from and interact with another application. The Pinterest API allows brands to post pictures to the site through ten designated social media management services, instead of using the native Pinterest application. Brands like Kraft and Procter & Gamble will be able to post to Twitter, Facebook, Pinterest and other channels using the ten services. However, it has a tight lock on who has access, only ten partners atm.

Pinterest wants to make it easier for big companies to share images on the platform. Two thirds of the content comes from brands and businesses.

 

Facebook Snapchat??

Facebook has launched a new app called ‘flash’, which includes face-distorting masks making it very similar to Snapchat. But this isn’t the first time Facebook has tried to emulate Snapchat with Poke, then Slingshot. But Flash is very different. It was built by Facebook’s growth team specifically for emerging markets where Wi-Fi is scarce and connectivity is weak, and where Snapchat doesn’t already have a stranglehold on potential users.

Facebook has recently been emulating snapchats selfie filters and also tried to buy ‘Snow’ the famous ‘Asian Snapchat.’ Facebook launched Flash on Tuesday in Brazil, on Android, and plans to bring it to other markets.

By Luke Eaton.