Coastal Cars, a Dorset-based independent used car retailer, has undergone a refurbishment programme and rebrand.

Launched in 2005, Coastal Cars has dealerships in Poole and Ferndown. The rebranding exercise has taken a ‘360 degree approach’ to cover various elements, from a website revamp and showroom refurbishment to a logo redesign and new-look staff uniforms.

The innovative new user-friendly website,, has been designed by specialist automotive web developer, Starkwood Media Group, to complement the dealerships new re-brand and highlight the wide range of used vehicles and services on offer at coastal. The website has a responsive design to provide the best viewing and interaction experience across a wide range of devices, from desktop computers to mobile phones.

To coincide with the website going live, the new logo and brand colours of black, orange and grey have been incorporated on showroom facades as well as new-look staff uniforms. Both showrooms have also undergone a revamp to create a refreshed and welcoming environment for customers.

William Monro-Smith, manager at Coastal Cars, says: “This is our first design refresh since the firm was established 11 years ago and we are delighted with the finished results. The visually powerful website marks a dramatic leap forward in terms of Coastal Cars’ online user experience.

“Our company objective is to provide an excellent level of service to our customers; giving them peace of mind and product satisfaction when purchasing one of our used vehicles or entrusting us with service, MOT and repairs. Our comprehensive new look reflects this quality and professionalism while providing a welcoming experience.”

The dealership operates used car sales in both the Poole and Ferndown showrooms. The Ferndown dealership also incorporates a six bay workshop for service, repair and MOT tests on all vehicle brands and models.

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