The Body Shop is set to unveil its new ‘Pulse’ concept store on Saturday April 27 in the Dolphin shopping centre, Poole.

The new boutique aims to transform a routine shopping excursion into one that’s educational and representative of The Body Shop’s ‘Beauty with Heart’ mission by creating a space that’s more interactive for the customer.

To celebrate the opening, staff will be offering free consultation advice and makeovers, plus the first 100 customers will receive a goody bag.

An official ribbon cutting will take place at 10am with a representative from Naomi’s House and throughout the day the store will be holding a raffle and cake sale to raise money for the children’s hospice.

John Grinnell, centre manager, said: “We are excited to see the new look Body Shop, the ‘Pulse’ concept has been greatly received at other shopping centres across the country and we are looking forward to re-opening the Poole store.”

Laura Muir, assistant manager of The Body Shop in Poole, said: “Customers can still shop for cosmetics, skincare and other products but they’ll be able to do so with the help of expert brand consultants, one-on-one consultations and makeovers.”

And here’s a little look at the sparkly store!

The Sparkly new 'Pulse' concept at The Body Shop