Beales has expanded its youth retail offering by adding cult fashion brand, Iron Fist, to its expanding concession portfolio.

Iron Fist, which started in San Diego, USA in 2001, has a big celebrity following including The Wanted,
Jennifer Lopez, Kaiser Chiefs, Cher Lloyd, Jack Osborne and many more. It takes inspiration from an array of talented artist and designers and the collection available at Beales includes clothing, footwear and accessories.

Beales department stores in Bournemouth and Poole already features a number of youth focused brand offerings including Joules, Barbour, Apricot, GEM, Miss Selfridge and Beales Collection.

Joe Harrison, Marketing Manager at Iron Fist, said: “We are really pleased to be working with Beales in Bournemouth and Poole to stock the Iron Fist collection. As one of the biggest department store chains in the area, it is great to be able to show local shoppers a taste of what Iron Fist has to offer.”

Tony Brown, CEO, Beales, said: “We have been adding to our youth fashion offering throughout 2012 and we feel that Iron Fist will offer our customers the shopping experience they require.”