Beales department store is launching a new customer loyalty card on May 9.

Love Rewards, which does not require a credit agreement, will offer customers one point for every £1 spent in-store and online.

The points will be calculated annually and Love Rewards members will receive vouchers at the beginning of December which they can put towards Christmas shopping.

Pam Hudson, Loyalty Programme Manager, said: “We are really excited to be launching the first loyalty card for Beales, Love Rewards, as we feel it brings the department store group in line with competitors on the high street.”