Home to the world’s first and UK exclusive Peppa Pig World, Paultons Park has appointed Poole-based Liz Lean PR (LLPR) as the theme park’s retained public relations consultancy in a competitive pitch.
Liz Lean PR has already been fundamental in raising awareness of the Park’s new attraction for 2013 – a state-of-the-art, 150-seat 4D effects cinema, which the agency helped launch with an exclusive VIP red carpet premiere. With an investment of £1.5 million, Paultons 4D cinema and 1930’s Hollywood-themed Show Street scene is a great new addition to the Park providing fantastic indoor entertainment.
Working alongside Paultons Park’s directors and marketing team, LLPR will help raise awareness of the family theme park’s many diverse features.
Liz Willingham, managing director of Liz Lean PR, said: “Since the agency was established in 1998, Liz Lean PR has worked with a significant number of leisure organisations and a host of attractions so it is an environment which we love and are extremely competent in. Paultons Park has become one of the top visited theme parks in the UK in recent years and we are extremely proud to bring them on board as a client. Helping them to raise awareness of the Park and to further increase visitor numbers is an ambition we hope to achieve for the attraction.”