What is PR?
“Public relations practice is the discipline which looks after reputation with the aim of earning understanding and support, and influencing opinion and behaviour.”
Definition by Chartered Institute of Public Relations
The Benefits of PR
Bill Gates was quoted as saying: “If I were down to my last dollar, I would spend it on PR.”
The importance of perception is still enormously underestimated – and maintaining regular positive awareness, particularly during difficult market conditions, can be one of the key factors which will carry a business through to better times. Perception is everything – and a carefully considered public relations strategy can achieve a positive image for a business; thus, PR has become essential to the effectiveness of the overall marketing communications plan.
