The internet has changed the PR goalposts. Digital PR has become critical. Online activities guarantee awareness. Social media is a powerful tool for communicating with friends, colleagues and influencers.
Our aim is to find the perfect balance between digital and traditional PR. An integrated approach with consistent messaging both on and offline.
We initiate dialogue with online consumers to develop strong brand advocates for our clients through regular contact, content pitching, guest blog posts and specially tailored events.
We engage online customers in two-way conversations on the likes of Facebook and Twitter as opposed to just pumping out marketing messages and promotions. The idea is to nurture a sense of community so that individuals feel part of the company’s objectives. It’s all about trust.
And we keep on top of it. The web is constantly evolving. New developments, emerging sites, breakthroughs in mobile technology – it’s a fast moving world. So we work closely with an expert consultant of digital platforms to make sure we are giving our clients the best service, and one that can grow with them.