Liz Lean PR – more than just public relations

Beales “Girls Night Out” fashion show events

Objective

To create brand awareness through an ongoing programme of fashion shows twice a year, each spring and winter.

Target audience

Beales existing client bank, drawing in new customers through alternative marketing communications, such as magazine advertising and feature articles on the seasons fashion trends which can be spotted at the show.

Summary of the event

Beales is an evening event, exclusive to ticket holders.The event starts at 6pm when the doors open to a reception of champagne and canapés. Guests can explore the store and be treated to mini manicures, make overs, personal stylish sessions, live entertainment on each floor and huge exclusive in-store discounts. At 7.30pm the crowds make their way to the 4th floor where the fashion show kicks off with full lighting and sound production, professional London models, and special guests which have included dancers and live performances from X-factor contestants.

Capacity

500 tickets

Outcome

The show sells out each and every time, weeks ahead of the show.The demo-graphics of the audience has evolved over the years, with younger age groups engaging with the brand which supports the more trendy/preppy concessions in store.

Testimonial  

Beales have used LLPR services to support and add value to our Girls Night Out Fashion Event and have been successful in doing so for over 3 years! LLPR have always gone beyond understanding the brief and providing high quality service and entertainment for our Shows. LLPR get under the skin of the Girls Night Out and help make it a night to remember, which our customers have enjoyed time and again. Their enthusiasm for Girls Night Out matches our own and as such each show has been so successful we now have a strong following of customers who ask when we are putting on our next Girls Night Out event and which sells out a month before the evening, with minimal advertising. With the success of these shows we now use LLPR to help support us with PR for our enlarged department store group, they are a pleasure to work with!

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